Released on: September 17, 2007, 11:32 am

Press Release Author: BlueStar

Industry: Government

Press Release Summary: BlueStar is officially announcing the addition of its new
Government Division Manager, Rudy Bojorquez. Mr. Bojorquez will be leading
BlueStar\'s Government sales initiative and brings 14 years of Government sales
experience to the company.

Press Release Body: Florence, KY-September 17, 2007-BlueStar, the leading innovator
in solutions-based distribution for Auto ID, Point-of-Sale and RFID products, is
officially announcing the recent addition of Rudy Bojorquez to the BlueStar team as
Government Division Manager.

Bojorquez will be leading BlueStar's Government sales initiative. He will manage and
oversee
the training of the BlueStar sales team in Government mandates and requirements so
they can
inform and educate new VARs that want to enter into the Government buying space with
BlueStar as a partner.

"By initiating and achieving a strategic public sector program for Government and
education, it is
another significant step for us, our vendors, and channel partners, as it better
positions us to
address new market opportunities," says Rudy Bojorquez, Government Division Manager.

Joining BlueStar in August 2007, Bojorquez brings over 14 years of experience in
specialized Information Technology to the company. He has spent the last 4 years
dealing specifically with
Government-approved security solutions in compliance with Homeland Security
initiatives.
Bojorquez previously helped develop and implement Ingram Micro's Partnership America
Program. He managed Federal business, GSA, procurement opportunities, and pricing
contracts for over 300 manufacturers within the distribution channel. After leaving
Ingram, Bojorquez
served as Eastern Regional Manager for Ft. Lauderdale-based Alternative Technology-a
thinkclient/ server-based computing, edge infrastructure, and Government-approved
security solutions distributor.

"Rudy will bring 14 years of Government sales management experience to the team. His
knowledge will enable BlueStar to embrace the Government VAR community," says Rob
Dorsey, BlueStar's Director of Sales.

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data
collection,
radio frequency identification (RFID), and wireless mobility products. BlueStar
works exclusively with VAR Partners, providing them with complete solutions at
competitive prices. The company brings unequaled expertise to the market, offers
award-winning technical support and is an authorized service center for a growing
number of manufacturers. For more information about BlueStar, please contact a
BlueStar sales representative or log on to www.bluestarinc.com.


Web Site: http://www.bluestarinc.com

Contact Details: Kacey King
Communications/PR Specialist
BlueStar
800-354-9776, ext. 3275
kking@bluestarinc.com